Jesse Itzler is an entrepreneur, motivational speaker and endurance athlete. He is the New York Times best selling author of "Living With A SEAL: 31 Days Training With The Toughest Man On The Planet", the co-founder of Marquis Jet (later acquired by Berkshire Hathaway/NetJets), helped pioneer the coconut water craze with Zico coconut water (later acquired by Coca Cola) and an owner of the NBA's Atlanta Hawks. He and his amazing wife Sara Blakey, the founder of Spanx, have four children and live in Atlanta.